Puma confirm Kylie Jenner as their new spokeswoman (no one tell Kanye)
Uh oh (Picture: Rex / Getty)
Twelve days after Kanye West tweeted that there would ‘never be a Kylie Puma anything’, Puma have unveiled Kylie Jenner as their new spokesperson.
Has anyone checked on Kayne today? Is he okay?
In a statement, the Global Director of Brand and Marketing for Puma, Adam Petrick said: ‘I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016.’
NEW YORK, NY - FEBRUARY 13: Tyga and Kylie Jenner are seen outside the Alexander Wang show during New York Fashion Week: Women's Fall/Winter 2016 on February 13, 2016 in New York City. (Photo by Daniel Zuchnik/Getty Images)
Kylie and her boyfriend Tyga (Photo by Daniel Zuchnik/Getty Images)
It seems the rapper was overruled by the Kardashian/Jenner clan and Kylie will now net a cool $1 million for her new gig.
‘Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma,’ added Adam.
The reports of Kylie’s potential new role came earlier in February but Kanye, who recently released his third fashion line, tweeted: ‘1000% there will never be a Kylie Puma anything.
‘That’s on my family! 1000% Kylie is on Yeezy team!!!’
He then tweeted: ‘Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!’
Oops. Let’s hope this doesn’t actually divide the family. Maybe the three of you could team up, Ye?