Toyota
Motor Corp. is collaborating with Microsoft Corp. to consolidate much
of the carmaker’s global research in telematics, data analytics and
network security services as the auto industry expands connected-vehicle
technologies.
The Toyota Connected venture will be headed by Zack Hicks,
chief information officer and group vice president at Toyota Motor North
America, and will be based in Plano, Texas. The initial investment will
be $5.5 million, the automaker said Monday.
Toyota plans to use data science through Microsoft’s Azure
cloud technology to develop services that “help to humanize the driving
experience,’’ according to a statement. “Toyota Connected will help free
our customers from the tyranny of technology,’’ Hicks said in the
statement.
Automakers are expanding connected-car services as the
industry heads toward technologies such as autonomous vehicles.
Telematics combines computers and wireless technology to provide
services such as infotainment and real-time traffic updates to moving
vehicles. Toyota and Microsoft have been collaborating in this area
since 2011.
Kurt DelBene, executive vice president of corporate strategy
and planning at Microsoft, said the company will work with Toyota
Connected “to make driving more personal, intuitive and safe.”
The new venture will study everything from cars that help
each other analyze traffic patterns to use-based insurance pricing to
connecting drivers with information and security services in their
homes.
Offering Help
As the technology improves, vehicles will study their
owners’ habits and seek ways to make themselves helpful, Hicks told
reporters on a conference call.
A car may use sensors in the steering wheel to monitor a
driver’s heart rate, and then relay the data to a doctor. Or, if the
vehicle recognizes that the driver is a Dallas Cowboys football fan and
may be headed toward the stadium, it may ask whether it should call
ahead and prepay for parking.
Drivers will be able to opt out of any or all of these
services, Hicks said. But he said he’s hoping they’ll be popular enough
to encourage drivers to return to Toyota when it’s time to buy another
car.
The effort comes amid a broader push by the world’s largest
automaker to accelerate its research into artificial intelligence and
robotics.
In January,
Toyota began a $1 billion, five-year investment in Toyota Research
Institute Inc., which is setting up centers near Stanford University and
Massachusetts Institute of Technology. Leading the effort is Gill
Pratt, the former top robotics engineer for the U.S. military.
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