Full disclosure: I watch a lot of television. This is not some strange attempt at 21st-century braggadocio, but rather context for that rather inflammatory headline up there. Much of my job — being a person who writes about TV and the business behind it — involves watching TV. I am not your typical viewer.
But even before doing so became part of my job, I watched a
lot of TV — hell, I used to watch a lot more, particularly as a broke
recent college graduate in need of low-cost escapism.
And it was definitely low-cost. Depending on how many people
were splitting our Time Warner Cable bill (TV and internet service),
the amount I was spending on televisual entertainment ranged from 25
cents to 84 cents per hour. You may not watch even one-tenth of the
channels available to you in a full-complement cable package, but you
can actually get a pretty large bang for your buck (or 84 cents).
Yet the low rumble of thunder emanating from clouds of
cord-cutters and -shavers and -nevers — misnomers all, since most of
them are getting internet through some sort of cord — continues to shake
the TV landscape. Could these staunch anti-cable pioneers be right?
Could I still fulfill my escapist needs without a $145 monthly cable
bill?
And so when I learned that I would have to switch cable
companies anyway because of an impending move, I decided to “cut the
cord” for a month. I acquired an antenna ($20) and an Apple TV ($149)
and signed up for Optimum's $55-a-month internet service — the only
choice in the building I was moving into — which gives me speeds of "up
to 50 Mbps."
Continue Reading BelowOf course, I couldn’t just quit paying for TV altogether. I'm still paying $10 for Netflix (essential for its back catalog and originals like “Unbreakable Kimmy Schmidt”). And $8 for Hulu (limited commercials for all sorts of cable and broadcast shows I’ll inevitably miss watching live, plus their own excellent originals like “The Path”). And another $35 for Dish Network's live-TV-via-the-internet offering aimed at holding on to cord-cutters like me, Sling TV ($20 for the plain package that includes must-haves ESPN and AMC, plus $15 for HBO). The cost of an hour of “TV” has crept up to $1.20.
And, frankly, it sucks.
Day 1
It is April 2. The internet has arrived at my new apartment. My
excitement commingles with shame, as I had been without broadband
service for only 12 waking hours. (Gen Y, amirite?)
It's also the day of the NCAA Final Four.
Being a sports fan, I am unwilling to miss these two games, which are
being telecast exclusively by Turner cable networks. Luckily for me,
Sling carries all the Turner networks (TNT, TBS, CNN, etc.).
Unluckily for me, while the new Apple TV is sleek enough to inspire "2001: A Space Odyssey" levels of ape-awe,
it does not support Sling, through which I was planning to stream the
games. I download the Sling app onto a 5-year-old laptop and hook it up
to my TV via an HDMI converter.
There's the usual minute or two of lag that happens any time you live-stream
something instead of watching a broadcast, but other than that, the
jury-rigged setup works rather well, with precious few buffering
interruptions. The lag won't prove much of a problem until April 4, the
day of the National Championship Game, which is decided by an
honest-to-God buzzer-beater that Twitter alerted me to a full 98 seconds
before I saw it on my screen.
Day 2Finishing the setup of my Apple TV takes an astonishingly long time, given how frictionless this Platinum Age of Tech is supposed to make even the most basic tasks. One must scroll endlessly, hopelessly, from letter to letter to input e-mail addresses and passwords and activation codes.
After all that time spent scrolling and clicking, the
realization dawns that I have no idea what I actually want to watch on
any of these services. I begin scrolling through Netflix and am
distracted by the discovery that someone else has my Netflix password,
because I certainly haven't been making my way through "Kolchak: The
Night Stalker."
Five minutes later I give up, switch the TV's input to the
old laptop and Sling TV, and let whatever early-evening movie AMC is
showing play in the background. What I'm really hungry for, apparently,
is sonic wallpaper.
Day 3
My antenna is much more advanced than the literal coat
hanger my family used when I was a child. It is flat and beige, meant to
be hung unobtrusively on a wall, a miracle of modern design and
technology. Mine is hooked up to a signal amplifier, so that "Diagnosis
Murder" reruns on local channel WJLPDT come in clear as a Level VIII Operating Thetan. Let's see what else is on broadcast television this evening!
Legal
drama "The Good Wife," starring Julianna Margulies, just finished its
seven-season run on CBS, a channel you can get for free with just an
antenna.
Photo: CBS
NBC: Were evening tabloid shows always this bile-inducingly stilted? The pros and cons of DIY lobotomy briefly come to mind.
On the other hand, "Extra" is definitely coming in clear and in HD.
CBS: Something that isn't "The Good Wife." A
preview for a show wherein mostly women are murdered, and a middle-aged
white man leads an investigative team.
Fox: A show I gave up on halfway through its first season. Still looking good from a picture quality standpoint, though!
ABC: Ruh-roh. Total static. Not having had
cable as a child, I am well-versed in the Antenna Dance, though I
perform it somewhat halfheartedly, because I know all I'm missing is
"Dancing With the Stars," which I have been missing now for all 22 (yes,
22) seasons it has been on the air. I never do find the right position
for this channel.
The CW: Unrelenting snow. My performance of
the Antenna Dance intensifies as the clock ticks past the start time
for "Jane the Virgin." Eventually I concede defeat and mute
"#JanetheVirgin" and all related hashtags on Twitter to avoid spoilers. I
will eventually fall behind on the rest of the season.
Day 5
Nothing I like more than ending my night with a new episode of Comedy Central's antic girl buddy comedy "Broad City”!
…Sling TV does not currently carry Comedy Central or other Viacom networks in its basic package. Never mind.
Comedy Central's "Broad City" is one show your intrepid guinea pig couldn't watch live after cutting the cord.
Photo: COMEDY CENTRAL/LINDA KALLERUS
The next morning, I attempt to use my old TWC cable login to watch it
on Comedy Central's site. No dice. (This will be important in a few
weeks.) I am forced to wait until the most recent episode appears in
full online for those without a cable subscription. A friend sends me
GIFs from the episode, because she's a jerk.There's also the matter of FX’s "The Americans," which similarly airs Wednesday nights. FX won't make its way into a Sling package for another week (and even then, you'll have to choose which package you want: one that includes Disney-owned networks like ESPN, or one that includes Fox and Fox-owned networks like FX), so I also miss an episode of the best show on television that no one (but critics) is watching.
This is perhaps the biggest hurdle facing cord-cutters. Live TV viewership is cratering everywhere, it's true. But big chunk of those formerly live viewers catch up via DVR or on-demand video: While a quarter of adults 18-34
head online to watch their shows, according to data from media research
firm SymphonyAM, that still leaves 75 percent viewing in a more
traditional way. The cord-cutter can't do that, and many cable networks
require you to sign in with your cable provider to view their shows on
their websites.
For this experiment, I decided not to crib passwords from
friends or relatives. But if you don't want to wait to watch your shows
online, and it's a choice between borrowing your brother's Comcast login
or pirating the episode, go for the former. Watching shows in a way
that networks can count and make money from is essential to keeping them
in production.
Cable networks' websites often require authentication
through a pay TV provider for a variety of reasons, foremost of which is
appeasing pay TV operators who are paying the networks
sometimes-exorbitant carriage fees, which are worth far more to nets than ad revenue delivered by online eyeballs.
A massive 94.2 million households get some sort of TV
package from one of the 13 biggest pay TV providers, which account for
95 percent of the pay TV market, according to the latest data from
Leichtman Research Group. Making shows available online to people
without a cable subscription (even if they’re ad-supported) so close to
the original run date would only encourage further dumping of TV
packages, and so it's not uncommon for carriage agreements to include
language that requires a waiting period.
The inconvenience is understandable, but no less inconvenient.
Day 17
An Amazon Fire TV Stick finds its way into my hands. It is,
encouragingly, way better than the janky Google dongle (er,
“Chromecast”) I dug out of my closet, for which some thoughtful relative
shelled out $35 a couple of years ago. The remote lacks the
smooth-scroll trackpad that the Apple TV remote has, and you also can't
use it to control the volume on your TV. However: Unlike Apple TV, the
Amazon Fire TV Stick supports Sling.
Up until now, Sling has been performing pretty admirably.
There's the expected lag, and a few buffering bumps. But,
discouragingly, the computer app works far more smoothly than the Fire
TV Stick app, which takes up to five minutes to figure itself out and
load properly and is far more prone to buffering issues.
Day 23
This is Sling’s big test. The primary reason for tacking HBO
onto my package is that Sunday night show with all the Walkers. No, the
White Walkers. No, the ice zombies. With the dragons and the gratuitous
female nudity.
Yes, "Game of Thrones." Tonight is the Season 6 premiere. A
crummy stream is the First-est of First World Problems, but hey, I'm the
one paying $15 a month, so expecting a smooth experience doesn't seem
out of line.
The stream is mostly a success, though there is a few
seconds' worth of skippage. Some measure of comfort can be found in the
fact that Sling is not solely a live TV service — you can indeed watch
shows from the available channels on demand.
The
“Game of Thrones” Season 6 finale is just one thing that HBO Now users
can anticipate in June. Above, actress Maisie Williams appears as Arya
Stark in the series.
Photo: HBO
Day 30
Apparently I haven't cut the cord after all. An email from
Time Warner Cable, my former provider, lands in my inbox, indicating I
owe them nearly $300 for TV and internet services for the months of
April and May, and for the set-top box and modem that they believe are
still in my possession. This strikes me as odd, given that I transferred
the account to a roommate at the end of March before moving out.
It comes out that TWC shut off service to my former address
after sending a letter saying the account transfer had gone through. The
new account holder couldn't turn service back on, because TWC told her
she had to open a new account of her own. This required TWC to send out a
technician with new equipment — who wasn't allowed to take the old
equipment back. I had to schlep out to collect my old cable box and
modem and haul them to a TWC store.
TWC still attempted to charge me for having the equipment.
This is, of course, why cable companies consistently land at the bottom
of customer service satisfaction lists and inspire near-homicidal rage.
It's understandable that pay TV companies and their CEOs, like TWC's
Rob Marcus, are keen to avoid even the appearance of customer loss — but
they didn't actually lose a customer, in this case.
And while creating a labyrinth of miscommunication and fees
and surly customer service representatives is one way to keep people
from ditching you — would anyone be surprised if TWC actually had a
minotaur on the payroll waiting to maul and eat cord-cutters? — it's not
exactly effective. That kind of open account with accruing fees
actually affects people's credit scores, and the only way I was informed
this was occurring was with a bill.
Day 59
Yes, this experiment was supposed to end after a month, and
I've now been without a traditional pay TV package for 59 days. I still
don't know when I'll get around to adding TV service, even though I
regret not having it installed lo those many weeks ago.
The explanation for this continued pay TV truancy lies not
in contentment with a life sans cable, but rather Newton's First Law of
Motion, which states that objects in motion stay in motion unless acted
upon by an outside force. The same applies to people without a cable
subscription — it’s simple inertia. Somehow, removing the hassle from
one's life is itself too much of a hassle.
Or, as a certain segment of my generation likes to put it: ¯_(ツ)_/¯
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