MediaWorks radio remains number one in every major market

The results are out. / TV3

In the first GFK NZ Major Markets Commercial Radio Survey, MediaWorks Radio has remained the number one network in every major market.

For the critical weekday breakfast timeslot MediaWorks, for the first time, has secured more than 1 million listeners. In breakfast share, the network has continued to grow, reaching a new high of 50.6%*.

All MediaWorks Radio station audiences have increased. Mai FM led this growth, increasing 56,200 listeners, followed by The Edge increasing 50,600 listeners. In 25-54, MediaWorks has more than double the audience growth of NZME, and in 45-64 increased its audience by 48,500.

Mai FM breakfast hosts Nickson, Nate and Lily. / Supplied

Paul Henry on RadioLIVE has grown audience across every major market. The show has seen a 9.5% increase in major market audience, a 5.4% increase in Auckland breakfast audience and a 34% increase in Christchurch breakfast audience. This Auckland growth moves Paul Henry to the fifth most popular show in Auckland**. RadioLIVE Drive with Duncan Garner followed this trend, with an 18% audience increase across major markets and growing Auckland drive share*.

Mai FM has continued its reign as the number one Hip Hop & RnB station, growing audience in every market and securing the largest Auckland music listenership in breakfast, drive and nights.

Cementing its position as New Zealand’s most popular music station, The Edge marks 10 years as station with the highest audience, drawing 488,100 listeners, more than 117,000 ahead of any other music station.

Jay-Jay, Dom and Randell from The Edge. / Supplied  

More FM continued to be the number one station in major markets amongst females 30-49, and in breakfast, the number one music station*. In Christchurch, almost a quarter of breakfast listening is to Si & Gary**.

Si and Gary from More FM. / Supplied
The Breeze and The Rock secured another strong performance and Magic continues to grow, securing its highest audience to date.

George FM secured its best ever survey result to date, including its highest ever share in Auckland* and highest total audience in every major market with 129,100 listeners.

In the 45-64 demographic, The Sound has continued to grow and is number one across major markets*.

Wendy Palmer, CEO MediaWorks Radio said:

“This is a fantastic result for the industry, and for MediaWorks. The new survey methodology transition has been seamless, and shows a total commercial audience increase of nearly quarter of a million listeners, with MediaWorks taking the lions share with an increase of 183,500 listeners every week.

“Our brands and amazing presenters continue to deliver the biggest and best audiences. The highlights are too numerous to list, but with our network securing more than one million listeners in breakfast, it’s clear our strategy in this area has been successful. I’d like to thank our incredible team, and acknowledge the on-going support from our clients in securing these fantastic results.”

GfK RADIO AUDIENCE MEASUREMENT SURVEY, COMMERCIAL RADIO STATIONS MAJOR MARKETS 1/2016, ALL PEOPLE 10+, CUMULATIVE AUDIENCE (000s), MON-SUN, 12MN – 12MN (UNLESS OTHERWISE STATED) * STATION SHARE (%), All 10+ MON-SUN, 12MN – 12MN **STATION SHARE (%), All 10+ MON-FRI, 6AM-9AM