Sergio Marchionne, CEO of Fiat Chrysler, is rumored to be replacing
Ferrari's CEO, Amadeo Felisa. Above, Ferrari Formula One team leader
Maurizio Arrivabene, left, and Marchionne arrive at the paddock before
the start of the Austrian F1 Grand Prix at the Red Bull Ring circuit in
Spielberg, Austria, June 21, 2015.
Photo: Reuters/Leonhard Foeger
UPDATE: 12:55 p.m. EDT — Sergio Marchionne will take over as CEO of Ferrari NV “effective immediately,” the company said in a statement
Monday. The 63-year-old Italian-Canadian is also the CEO of Fiat
Chrysler and is the chairman of Ferrari's board. Ferrari's previous CEO,
Amedeo Felisa, will retire but remain on the board of directors as a
technical adviser, the company said.
Original story:
First-quarter earnings are not the only news investors can
expect to hear Ferrari NV (NASDAQ:RACE) announce Monday. A board shakeup
could also be in store, with the Italy-based company expected to
announce it will replace CEO Amedeo Felisa with Chairman Sergio
Marchionne, Bloomberg reported.
Unofficially, Felisa is expected to announce he will retire
when the company's new board of directors meets to discuss first-quarter
results. Ferrari stock was up 1.18 percent Monday at $46.39 per share.
The company declined to comment on the switch, Bloomberg
reported, and even Marchionne told the news publication he didn't know
if he would become CEO.
In January, Ferrari officially spun
off from London-headquartered Fiat Chrysler Automobiles NV, although
Ferrari began trading on the New York Stock Exchange in October. The
move was overseen by Marchionne, who is also CEO of Fiat Chrysler, of
which he became chairman in 2014.
Marchionne has said
his plan with Ferrari is to capitalize more broadly on the brand name
by focusing on marketing it as a producer of high-end luxury goods, not
just automobiles — and by keeping the brand highly desirable by ensuring demand always exceeds supply.
Still, its foray into the realm of luxury goods and entry
into competition with names like Hermès have largely been viewed
as failures since it went independent and public in October, with stock
dropping about 20 percent between then and mid-April.
“Ferrari has an identity crisis,” Adam Wyden, founder of ADW Capital Partners in Washington, told Bloomberg at the time.
Felisa has been CEO of Ferrari since 2008. Prior to that, he
oversaw product development at Alfa Romeo, another subsidiary of Fiat
Chrysler. Speculation about how long he would remain CEO has continued;
in mid-April, Felisa refused to comment on how long he planned to remain
in the position.
For Ferrari, analysts have anticipated first-quarter earnings of $0.31 per share, which would beat expectations, as a result of a diversification in Ferrari's revenue sources beyond luxury cars and into engines, merchandise and a Formula One racing team.
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