It’s up for debate whether social media can
predict an election. But a new visualization from Twitter shows that the
preponderance of conversations on the social network is aligning with
the status of the candidates in the 2016 presidential race.
To no surprise, the one remaining Republican,
Donald Trump, leads the pack for the combined data of the most users
tweeting about him and the highest engagement on those tweets. The only
time Trump slipped in his lead was during a Democratic debate Oct. 13,
when Democratic candidate Bernie Sanders took the top spot. But on that
day, the Sanders campaign paid to promote the hashtag #DebateWithBernie.
Hillary Clinton and Sanders have gone back and
forth in the No. 2 and No. 3 spots. Looking specifically at the week
before last week's primary in Indiana, Clinton ranked above Sanders in
overall conversation nationwide. But Sanders dominated in Twitter
conversation in the state of Indiana, and then won the state's primary.
For Twitter, the finding is evidence that
political conversation on the network can signify what happens off the
site as well. “Twitter is the live pulse of the 2016 presidential
election, and we’ve been crunching the numbers to show how the race has
unfolded so far,” Miguel Rios, a data science manager for the company, wrote in a blog post.
Indeed, Twitter illustrates the idea that
Trump has the American people hooked. Looking deeper at his share of the
conversation, there is stark distance between all other candidates and
Trump, except for Oct. 13. Trump’s most dominant day on Twitter was
March 1, or Super Tuesday, where he won seven states and secured 1,068
delegates.
There were a few moments where other
Republican candidates gained momentum on Twitter. For instance, Jeb Bush
took second place under Trump during the Sept. 16 Republican debate.
Ben Carson and Sen. Ted Cruz also pulled more engagement on Twitter
during later debates.
After nearly every Republican debate, Sen.
Marco Rubio gained more of the conversation. But in the end, Twitter
conversation isn’t everything as he chose to suspend his campaign after
losing his home state of Florida.
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