Rumors swirl that Marc Jacobs started his fashion show late to spite Rihanna

Marc Jacobs‘ 6 p.m. runway show started nearly an hour and a half late on Wednesday evening, leading some to believe that the iconic designer was simply Marc-ing his territory.

Jacobs, whose shows typically run like clockwork, has long held New York Fashion Week’s prestigious closing time slot. This season, however, marked Rihanna’s first time snagging the grand finale: Her Savage x Fenty presentation was scheduled for 7:30 p.m. in Brooklyn, and social media quickly ran with the idea that Jacobs was deliberately sabotaging her show.

Fashion journalist Christina Binkley and the Hollywood Reporter’s Booth Moore were among those who tweeted about Jacobs’ delay, with the latter sharing an image of some of the designer’s empty front-row seats.

A number of guests, annoyed with Jacobs’ late start, simply left to start their treks to the Brooklyn Navy Yard. “It wasn’t a mass exodus, but it was noticeable,” the Daily Beast reported.
Modal TriggerRihanna with Bella and Gigi Hadid
Rihanna with Bella and Gigi HadidGetty Images for Savage X Fenty

Among the stars who displayed their loyalty to Jacobs by sticking it out at the Park Avenue Armory? Nicki Minaj, Emily Ratajkowski, Sofia Coppola and Anna Wintour. (While The Cut spotted the Vogue editor-in-chief pacing and making phone calls before the show’s start, she eventually returned to her front-row perch.)

MJ runway alumnae Gigi and Bella Hadid, however, chose to model in the Savage x Fenty show instead. Photographers Petra Collins and Ellen von Unwerth similarly showed their allegiance to Rihanna.

Marc Jacobs’ staff told the Associated Press that the reason for the epic delay was “an errant clothing delivery, no doubt caught in rush-hour traffic, exacerbated by the rain.”

Marc Jacobs’ team did not immediately return a request for comment.
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