A surge in the number of tourists from China, India and Singapore is expected to help drive strong growth in inbound tourism to Australia in the current financial year, says a new report from Tourism Research Australia.
The State of the Industry report released on Wednesday forecast growth of 10.5 per cent for China, 6.6 per cent for India and 5.8 per cent for Singapore.
Last year, Asian markets accounted for 47 per cent of total Australian tourism exports.
This financial year, international visitor spending is expected to rise by 6 per cent to $33 billion, with total spending including domestic tourism and day trips rising to $105 billion."As the global economy recovers from recent financial disasters, the economic climate for tourism is hopeful," the report said.
However, it added Australia need to continue to strive to reach the bottom end of the Tourism 2020 target for $115 billion to $140 billion of overnight visitor spending by the end of the decade, up from $83.4 billion last year. At present, spending is rising by 3.6 per cent a year but it needs to rise to 6 per cent a year to reach $115 billion and 9.9 per cent to reach $140 billion.
Acting assistant general manager of Tourism Research Australia Tim Quinn said with the lower Australian dollar, a return to global economic growth and a more productive use of resources generating growth opportunities, the industry appeared to be on track to at least realise the lower end of the 2020 spending target.
Tourism Australia managing director John O'Sullivan said the report showed the nation was undoubtedly making progress toward the Tourism 2020 goals.
"There's more to be done in hotel accommodation supply, but the feedback from the investors Tourism Australia and Austrade have been talking to at the recent HICAP conference in Hong Kong indicates to me that there is certainly confidence and a growing appetite for investment in Australia's tourism infrastructure," he said. "[There is] more work to be done but, as annual scorecards go, I think the industry can be pretty pleased."
The report found growth in accommodation supply was muted in the last financial year, but there was moderate growth in Darwin, Canberra, Brisbane and Melbourne. Overall, the national hotel occupancy rate rose by 1.5 percentage points to 66.9 per cent, influenced by slow growth in national room supply.
"Relief is not expected in the short term, with occupancies expected to grow by another 1.7 percentage points (on a trend basis) to December 2016," the report said. "This will particularly affect Sydney, Melbourne and Adelaide, as strong demand has intensified occupancy rates in these cities, compared to the national average."
In Sydney, occupancy rose by 6.1 percentage points to 82 per cent and no relief in hotel room supply is expected until well after 2016, while in Melbourne occupancy rose by 7 percentage points to 78.9 per cent.