Tesco is banning curved croissants and replacing them with straight ones
Curved croissants (Picture: Getty)
Tesco is chucking out its crescent-shaped croissants and replacing them with straight ones instead.
The reason? British croissant eaters struggle to spread their jam on a curved surface, leading to dwindling sales of French pastry – apparently.
And Tesco claims as many as three quarters of customers prefer straight croissants over bent ones.
The move comes with immediate effect, with all Tesco supermarkets only selling straight croissants from tomorrow morning.

Did you know?

Croissants actually originated in Austria with the ‘Kipferl’ (German for crescent). It was created to celebrate the defeat of the Turkish army in the siege of Vienna in 1683.

The crescent shape was chosen as it is similar to the emblem in the Turkish flag.
But the decision has provoked mockery among dozens of croissant lovers on social media, who point out that the name ‘croissant’ literally means ‘crescent’ in French.
Tom Kretchmar wrote: ‘England I love you so much but you are better than this (actually England this is very you).’
Laura Drake Chambers wrote: ‘SERIOUSLY??? Kill me now.’
Another wrote: ‘So NOT croissants! Easier to spread with jam? Just how infantile are some Tesco shoppers?’
And this cynical user tweeted: ‘More likely Tesco’s driving motive to scrap the curved croissant is bcs u can fit + straight on tray = cutting baking costs.’

France,Croissants Getty
Straight croissants (picture: Getty)
Harry Jones, from Tesco, said: ‘At the heart of the move away from curved croissants is the ‘spreadability’ factor.
‘The majority of shoppers find it easier to spread jam, or their preferred filling, on a straighter shape with a single sweeping.
‘With the crescent shaped croissants, it’s more fiddly and most people can take up to three attempts to achieve perfect coverage, which increases the potential for accidents involving sticky fingers and tables.’