7 Digital Marketing Podcasts That Successful Entrepreneurs Listen To
By Melanie
Deziel Melanie Deziel is an award-winning branded content strategist
and consultant who travels the world educating marketing, sales and
editorial teams on branded content best practices. @ mdeziel
Contributor, Inc.com @ mdeziel
IMAGE: Getty Images
Savvy marketers are always trying to keep up with the latest trends and find ways to learn about the tools and tactics that are fueling the industry's evolution.
It's not always easy to keep up, at the rate things are changing. But
a growing number of podcasts are covering the industry and offering
great insights for the marketer on the move.
These insight-packed audio lessons can be downloaded and saved so you can learn on your terms, from the subway platform or the airport security
line, to rush hour traffic or a leisurely walk with your four-legged
friend. Turning these waiting moments into learning opportunities can
help you stay ahead of the curve.
Check out these top digital marketing podcasts and hit "subscribe" so you can start turning downtime into download time:
This Old Marketing Site | iTunes Hosts:Joe Pulizzi & Robert Rose Why You Should Subscribe: These
two have a fantastic on-air dynamic that makes you feel like you're
talking shop with friends each week. Rose starts each episode with a
lively and creative intro monologue that relates current marketing
trends to cultural moments, and each episode ends with the titular "this
old marketing" segment that resurfaces a best-in-class example out from
the archives.
This show also carries an impressive number of segments on
native advertising, for those in the industry. This is the podcast to
listen to if you want fuel for informed conversations around the
water cooler, in an interview, or on a conference stage.
Know Your Audience Site | iTunes Host: Jenna Matecki Why You Should Subscribe: At
the center of all marketing efforts is a deep knowledge of the audience
you're trying to reach, and this podcast brings in the top experts in
content distribution, audience engagement, social measurement, ad tech
and more to share the best strategies for understanding, reaching and
engaging with your target audience.
The conversations are natural and the insights are real, so get on
board with this new and rapidly rising podcast now, so that you can say
you "knew KYA when."
Entrepreneur On Fire Site | iTunes Host:John Lee Dumas Why You Should Subscribe:
JLD, as he calls himself, is one of the most energetic and motivational
hosts you can possibly pump through your earbuds and -- pardon the pun
-- but his guest list is truly on fire. Each episode, top performers
from across the worlds of marketing, business and entrepreneurship share
their top tips and their biggest mistakes so you can learn from the
best.
Each episode also ends with a recommendation of a digital marketing
tool, so you're bound to get some great takeaways each time you press
play. Ask Gary Vee Show Site | iTunes Host:Gary Vaynerchuk Why You Should Subscribe:
GaryVee needs no introduction. And, as it turns out, the digital media
juggernaut forgoes guests, too, in this rapid-fire Q&A style show
that's fueled by reader inquiries and packed with insights. He covers
business, social media, marketing, entrepreneurship and more in each
fast-paced episode, and recently launched a companion #AskGaryVee book comprised of his best answers from the show's history, with updated answers reflecting the latest trends.
This is a fast listen packed with diverse insights and the trademark
GaryVee energy that will get you excited about your marketing efforts.
Side Hustle Show Site | iTunes | Stitcher Host:Nick Loper Why You Should Subscribe: This
is one of those podcasts that might seem like an outlier, since it
focuses on the "5-to-9" instead of the "9-to-5," but the side-hustlers
who appear on this show bring some of the best tips for efficiency and
productivity, given their time constraints, and the creativity of these
entrepreneurs is incredibly impressive.
This is a great podcast to learn about new and creative ways of
marketing and making money that might not be in the headlines of your
favorite trade pubs... yet! Content Convergence iTunes Host: Steve Rubel Why You Should Subscribe:
Steve Rubel is an authority in the content marketing space, and his
show brings in the best and brightest for conversations about the
changing world of content. Call it "branded," "sponsored," "custom," or
"advertorial," Rubel is exploring the past, present and future of the
content industry, and the way it impacts advertisers, publisher,
agencies and content creators.
This is a must-listen for anyone in the content marketing space. Social Business Engine Site | iTunes Host:Bernie Borges Why You Should Subscribe:
A conversation about marketing wouldn't be complete without a
discussion of the growing and evolving role of social media. This show
is incredibly well-prepared and includes fantastic end-of-show recaps
from Borges that showcase both his deep understanding of the
landscape and the guest's unique perspective.
If your marketing efforts include social -- and they should -- then this social-focused show needs to be in your podcast queue.
Got another podcast that helps you keep up with the latest digital marketing trends? Sound off in the comments.
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