Best breast-checking video you will ever see

Boobs aren't allowed, so this charity used 'moobs' instead. / YouTube

A new breast cancer awareness advert has poked fun at ridiculous social media censorship rules, while sharing an important message about early breast cancer detection. Argentinian charity MACMA replaced woman's breasts with "man boobs" in the video campaign, which encourages women to perform self-examinations and check for cancerous lumps regularly.

The video explained “women's boobs, particularly their nipples, are censored in certain social networks even when showing how to perform breast self-examination to detect early breast cancer.”

Instead, the how-to video was filmed using a male model named Henry.

Watch the clip in full here: